Saltwater Couture was founded by Kayla Shannon in 2016. Well, if you really wanted to get technical it really started in 2015. The name Saltwater Couture came after the idea. I was a stay at home mom and had two kids under the age of three. While I loved and enjoyed being able to stay home with my babies and watch them grow. I had this urge to create, to inspire, and to design. I opened an online boutique in the beginning of 2015. It was a coastal boutique filled with comfy, causal, beach-chic fashion. It wasn't long (about 2 months in) before I knew I wanted to design something for the boutique. My family and I are a water loving family. We spend a good amount of our time boating, fishing, and beachin' it. The first two design's "Salty Hair N Tan Lines" and "Captain's Wifey" were inspired by our days on the water. My husband is a Fishing Charter Captain in Sarasota and well it’s no surprise how the term “Captain's Wifey” was born because really "every Captain need's a NAUTI girl." I never imagined these two ideas would grow into anything more. That was until I had my first event as a vendor at a local beer fest "Beer, Boat's, and Bacon." I had a small batch of those two designs and they were a hit! That was the day I began thinking of a name for this brand. It took almost a year to the day but when I said "Saltwater Couture" for the very first time to my husband. His words were, "That's it!"